POC Sports, usually called simply POC, is a Swedish company that manufactures skiing and snowboarding helmets, cycling helmets, apparel, and sunglasses. POC was founded in 2004 by Stefan Ytterborn.

With a mission to ‘Protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one’ POC has a crystal clear vision to provide optimized personal protection and safety through developing products of unquestionable quality and relevance.

To support its development and quality POC established two scientific forums, POC Lab and WATTS Lab, which brings together some of the finest minds in research, medicine and safety to advise on new research and trends.